Orgatec Recap with Scott Hierlinger
On October 22nd, the IIDA’s panel at Orgatec in Koln, Germany, discussed how designers analyze the critical factors that affect how the world works. Moderated by the IIDA’s CEO, Cheryl Durst, the panel included NELSON’s own Scott Hierlinger, Principal and Design Director. Scott is also the 2014-2015 IIDA President Elect.
We recently caught up with Scott to ask him about his experience.
Question: What was your goal in joining this panel and how did you get involved?
Scott Hierlinger: As president elect of the IIDA, it is my role and honor to partake in many exhibitions such as Orgatec and related board meetings throughout my term.
Question: What did you learn from the peer on your panel?
SH: The presentation revolved around “The culture of work” – represented from a global perspective by myself and three other board members of the IIDA. The question does not come down to what I learned, but more so, what the panel discussed. The panel discussion illuminated the similarities that the United States market shares in regards to what clients want, the expression of brand and our approach to those. The European viewpoint is not necessarily the same as ours [United States] in that the European office is built much more on minimal “me space” and much more on collaboration zones and “we spaces.” The exhibition made this very clear simply by what was shown and encouraged such as benching systems, collaboration furniture options, acoustical control architectural elements and technological integration into nearly every type of furniture.
Question: What themes will you take away from the discussion?
SH: In addition to the different viewpoints of the European market, I will take away the idea behind the integration of branding in various degrees based on a growing culture. A brand is almost synonymous with design, and that cannot be overlooked!
Question: What were other highlights from the experience?
SH: We were guests at the Vitra Campus and allowed to tour the campus which is composed of buildings designed by some of the pre-eminent architects of our time. We also toured the Alvar Aalto Museum and Vitra House itself in great depth. The great amount of design and compassion related to design history and current progression of the furniture form in the classic style was great to witness.
Design Director, Managing Principal
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