Delivering a Delicious Retail Space for A Cupcake Warrior
When Victoria Donnelly won the Cupcake Wars on the Food Network’s reality show, she decided to use her prize money to launch a retail base for her online cupcake business, Cakeology, which delivered homemade cupcakes throughout the Boston area. She “sifted and shifted” operations from her own kitchen into a space that brought her brand to life, including Bruce the Panda and her signature pink packaging. The shop is highly reflective of Victoria’s winning personality with its boutique flair.


