NELSON in the News: The Huffington Post Discusses TAMI Launch
The Huffington Post recently covered NELSON’s intent to launch its TAMI (Technology, Advertising, Media, and Information Businesses) practice area. Building upon a solid foundation of working with many well-known tech clients - including Google, Verizon, and Cisco - and multiple companies within advertising giant Publicis Group - including Starcom Mediavest, Digitas LBi, Leo Burnett, Razorfish, and MSLGroup, NELSON created their new design practice to group and leverage internal expertise around the common desires of these seemingly disparate types of companies. NELSON Director of Marketing Laura Johnson explains, “One of the things we are seeing in all of these industries is large companies that still manage to keep that young, creative, startup mentality. Tech firms are becoming more creative, and creative firms are having to become more focused on technology.”
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