Living Your Brand Produces Tangible Marketing and Economic Results

April 28
Living Your Brand Produces Tangible Marketing and Economic R...
Are you truly living your brand? Many Financial Institutes say they are. In reality, only a few do. There are big payoffs for creating and delivering a consistent and powerful experience – high customer satisfaction, advocacy and share-of-wallet; staff brand engagement, motivation and success; strong competitive differentiation and accelerated target market growth. It takes more than some marketing pieces that talk about brand, a new logo and tag line. It requires holistic brand integration driven from the top of the organization down through every department.
Please join us for the branch branding competition at the Financial Brand Forum in Las Vegas, NV on April 29th to see first hand how this branding work is creating dramatic positive change for our 
many clients.

NELSON Insights

CREATING innovative design

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Capital One selected NELSON to help them design their Rolling Meadows location. The NELSON team worked with Capital One’s Design Team and Key Leaders to create their vision of an urban chic work environment.



Creating NEw Opportunities

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Effective November 1, 2016, AAI Design has merged operations with NELSON. The fourth merger on the west coast for NELSON, this deal brings the regional count to over 80 and brings the total number of west coast offices to five.



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NELSON announced its intent to launch TAMI (Technology, Advertising & Media, and Information Business) Practice Area. 


FOCUSING on music and design

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Looking for a fresh new concept that not only captured elements of the music industry but also the city of Minneapolis, Pandora Internet Radio turned to NELSON to provide interior design services for the renovation of their existing office in the IDS Tower.


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NELSON and Veenendaal Cave, Inc. Officially Join Operations, establish the Southeastearn USA as a “Super Region”.


NELSON and Veenendaal Cave, Inc. Join Operations


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Fieldglass commissioned NELSON to redesign space with a focus on the creation of a more collaborative work environment allowing for a more efficient workflow.

Fieldglass Inc


creating design that "takes off" 

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Gogo commissioned NELSON to create a final workplace solution that would allow for aggressive growth and flexibility while considering new ways of working in a collaborative space.