Greenfield Natural Kitchen
Greenfield Natural Kitchen is a restaurant located in downtown Minneapolis. Promoting the motto of, “Good. By Nature,” Greenfield takes pride in its focus of honest sourcing, incredible quality, and pronounceable ingredients. The restaurant aims to deliver food that is always good, fresh, and real to its loyal customers.
Greenfield first came to NELSON in 2014 to apply minor finishes and recommend changes to an existing deli space called D. Brian’s located on the skyway level of downtown. However, during this process, it became apparent to the client as well as NELSON that a brand and restaurant refresh were in order to better reflect the authenticity of the restaurant’s healthy food and impeccable service. The NELSON Team made design suggestions to create a sleeker, more classic environment that allowed the food to be the focus of the restaurant. From this, the concept of Greenfield Natural Kitchen was born.
A pleasant challenge that arose during the project was the overall change in concept while adhering to the strict deadline. Once the client understood the complexity and importance of the task at hand, they adjusted the delivery date accordingly to support the work that needed to be completed. As Greenfield’s brand shifted, the client presented changes that the NELSON Team addressed in a timely, fashionable manner.
Since the completion of the project, Greenfield Natural Kitchen has become an all natural hot spot that serves only healthy food and drink options and uses only recyclable or decomposable products. The end result is an aesthetically pleasing restaurant with better functionality that represents the franchise’s brand and vision.