From Brand Strategy and Concept Development to Prototyping and Roll-Out Implementation, the NELSON Retail Practice is dedicated to helping clients fashion a must-see experience through exceptional design. With a true understanding of customer engagement and knowledge of current trends, we focus on connecting clients with a space that captures their brand’s unique identity while generating revenue. We believe that merchandizing is an experiential process and that the right design can not only create the ultimate consumer experience but also influence a profitable marketplace.
Our clients range from consumer brands seeking to create customer loyalty to regional and national retailers with a need for standards, guidelines, and prototype design. No matter our clients’ goals, we have the capacity and ability to take on all types of projects from the implementation of large-scale roll outs for new stores and store refreshes to the launching of boutique shops that express individuality.
With our clients’ brands in mind, we design intricate retail spaces by combining branding and graphic communication with architecture and interiors to turn observers into participants. We customize each project to ensure that our clients’ visions are met!
Our Teams work with clients to develop standards and programs that build on the existing strengths of their brand while incorporating innovative industry trends. We create a design with key branded elements that can be site adapted to different configuration down the road as the store counts grow. We then incorporate these standards and key elements into prototypical solutions that are designed to entice and deliver tailored experiences for our clients’ customers.
We start with a new site and our clients’ prototype design, and follow a multi-step process to produce a site-adapted concept. This concept then goes through due diligence, construction documents, permitting, and concludes with construction administration. This well-tuned process is rolled-out from site to site. An integrated architecture, lighting, and interior design team can significantly reduce construction, energy, and operating costs ultimately lessening the speed to market time.
The NELSON Team is no stranger to boutique design. When working with a boutique retailer, the design concept is influenced by a unique combination of space limitations and individuality. Pathways and flow become hyper-important. Customers need room to peruse the wares unhindered - and un-bumped-into!
February 20, 2017
In January, we at NELSON introduced our new practice area, TAMI (Technology, Advertising, Media a...
February 14, 2017
NELSON Minneapolis’, Annie Hintze, LEED AP, Interior Designer, was featured in Floor Trends...
February 8, 2017
We are proud to announce that NELSON has landed a spot on this year’s Interior Design Magaz...