The NELSON Retail Practice is dedicated to helping clients fashion a must-see experience through exceptional design

From Brand Strategy and Concept Development to Prototyping and Roll-Out Implementation, the NELSON Retail Practice is dedicated to helping clients fashion a must-see experience through exceptional design. With a true understanding of customer engagement and knowledge of current trends, we focus on connecting clients with a space that captures their brand’s unique identity while generating revenue. We believe that merchandizing is an experiential process and that the right design can not only create the ultimate consumer experience but also influence a profitable marketplace.

Our clients range from consumer brands seeking to create customer loyalty to regional and national retailers with a need for standards, guidelines, and prototype design. No matter our clients’ goals, we have the capacity and ability to take on all types of projects from the implementation of large-scale roll outs for new stores and store refreshes to the launching of boutique shops that express individuality.

With our clients’ brands in mind, we design intricate retail spaces by combining branding and graphic communication with architecture and interiors to turn observers into participants. We customize each project to ensure that our clients’ visions are met!

Our Teams work with clients to develop standards and programs that build on the existing strengths of their brand while incorporating innovative industry trends. We create a design with key branded elements that can be site adapted to different configuration down the road as the store counts grow.  We then incorporate these standards and key elements into prototypical solutions that are designed to entice and deliver tailored experiences for our clients’ customers.

We start with a new site and our clients’ prototype design, and follow a multi-step process to produce a site-adapted concept. This concept then goes through due diligence, construction documents, permitting, and concludes with construction administration. This well-tuned process is rolled-out from site to site. An integrated architecture, lighting, and interior design team can significantly reduce construction, energy, and operating costs ultimately lessening the speed to market time.

Boutique Design
The NELSON Team is no stranger to boutique design. When working with a boutique retailer, the design concept is influenced by a unique combination of space limitations and individuality. Pathways and flow become hyper-important. Customers need room to peruse the wares unhindered - and un-bumped-into!

NELSON Insights

CREATING New Solutions

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Tactix retained NELSON to provide interior design services for their new location in Center City Philadelphia. The team worked closely with executives to develop new design solutions to fit their needs.



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Fieldglass commissioned NELSON to redesign space with a focus on the creation of a more collaborative work environment allowing for a more efficient workflow.

Fieldglass Inc

CREATING innovative design

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Capital One selected NELSON to help them design their Rolling Meadows location. The NELSON team worked with Capital One’s Design Team and Key Leaders to create their vision of an urban chic work environment.



Creating NEw Opportunities

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Effective November 1, 2016, AAI Design has merged operations with NELSON. The fourth merger on the west coast for NELSON, this deal brings the regional count to over 80 and brings the total number of west coast offices to five.



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NELSON announced its intent to launch TAMI (Technology, Advertising & Media, and Information Business) Practice Area. 


FOCUSING on music and design

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Looking for a fresh new concept that not only captured elements of the music industry but also the city of Minneapolis, Pandora Internet Radio turned to NELSON to provide interior design services for the renovation of their existing office in the IDS Tower.


creating design that "takes off" 

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Gogo commissioned NELSON to create a final workplace solution that would allow for aggressive growth and flexibility while considering new ways of working in a collaborative space.




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NELSON and Veenendaal Cave, Inc. Officially Join Operations, establish the Southeastearn USA as a “Super Region”.


NELSON and Veenendaal Cave, Inc. Join Operations