Advertising and Media
At NELSON, we understand how to design and create spaces that work for creative firms. By leveraging our knowledge of industry benchmarks and trends, we help clients achieve their vision while also offering alternative approaches that may not have been considered before. Together, we create a space that embodies who each client is, what they stand for, how they think and how they work.
Here are some of the concepts that we consider when planning and designing space for creative firms:
While density metrics vary based on individual clients and project needs, there is a general shift to less personal space (desk area) in order to allow for more common space (shared). The efficiency of the former provides opportunities for the latter.
The integration of Mobile Work And Virtual Collaboration will continue to intensify over the next 10 years.
Third Place — third party spaces other than the office or home — is a rapidly growing segment that must be considered when planning overall office needs.
A shift is being made to more efficient desking.
It is important to consider the distinctions between Capacity (number of seats), Utilization (percent of those seats that are occupied) and Occupancy (number of assigned seats).
Aggressive companies are continuing to experiment with alternative solutions including Shared, Unassigned Desks and Offices from which individuals can select each day based on their current work needs.
Desk-based video conferencinghas become commonplace, which improves flexibility and frees traditional conference rooms with video capability for other uses.
The use of Vision Sessions early on to determine how collaborative spaces need to function and where they need to be located can make the difference between an ordinary plan and an exceptional one.
Large, Open Work Areas have special design considerations including a preference for taller ceiling heights that offer better light dispersion and a sense of volume; the newer 120-degree furniture systems can offer a more organic, less rigid layout that can work around columns and other open-space obstacles.
Recruitment and Retention of the best creative staff is an increasing challenge and the right work environment (including location, areas to support various work styles, technology and sustainability) has become an important consideration.
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