Advertising and Media

We have successfully implemented more than 2,000,000 square feet of creative design solutions for clients such as MSLGroup, Ogilvy, Razorfish, Publicis Groupe and WPP.
Advertising and Media

At NELSON, we understand how to design and create spaces that work for creative firms. By leveraging our knowledge of industry benchmarks and trends, we help clients achieve their vision while also offering alternative approaches that may not have been considered before. Together, we create a space that embodies who each client is, what they stand for, how they think and how they work.

Here are some of the concepts that we consider when planning and designing space for creative firms:

While density metrics vary based on individual clients and project needs, there is a general shift to less personal space (desk area) in order to allow for more common space (shared). The efficiency of the former provides opportunities for the latter.

The integration of Mobile Work And Virtual Collaboration will continue to intensify over the next 10 years.

Third Place ­— third party spaces other than the office or home — is a rapidly growing segment that must be considered when planning overall office needs.

A shift is being made to more efficient desking.

It is important to consider the distinctions between Capacity (number of seats), Utilization (percent of those seats that are occupied) and Occupancy (number of assigned seats).

Aggressive companies are continuing to experiment with alternative solutions including Shared, Unassigned Desks and Offices from which individuals can select each day based on their current work needs.

Desk-based video conferencinghas become commonplace, which improves flexibility and frees traditional conference rooms with video capability for other uses.

The use of Vision Sessions early on to determine how collaborative spaces need to function and where they need to be located can make the difference between an ordinary plan and an exceptional one.

Large, Open Work Areas have special design considerations including a preference for taller ceiling heights that offer better light dispersion and a sense of volume; the newer 120-degree furniture systems can offer a more organic, less rigid layout that can work around columns and other open-space obstacles.

Recruitment and Retention of the best creative staff is an increasing challenge and the right work environment (including location, areas to support various work styles, technology and sustainability) has become an important consideration.

NELSON Insights

Creating NEw Opportunities

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Effective November 1, 2016, AAI Design has merged operations with NELSON. The fourth merger on the west coast for NELSON, this deal brings the regional count to over 80 and brings the total number of west coast offices to five.

 

FOCUSING ON TAMI Solutions

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NELSON announced its intent to launch TAMI (Technology, Advertising & Media, and Information Business) Practice Area. 

 

FOCUSING on music and design

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Looking for a fresh new concept that not only captured elements of the music industry but also the city of Minneapolis, Pandora Internet Radio turned to NELSON to provide interior design services for the renovation of their existing office in the IDS Tower.

 

creating design that "takes off" 

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Gogo commissioned NELSON to create a final workplace solution that would allow for aggressive growth and flexibility while considering new ways of working in a collaborative space.

 

Gogo

FOCUSING ON WORKPLACE DESIGN SOLUTIONS

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NELSON and Veenendaal Cave, Inc. Officially Join Operations, establish the Southeastearn USA as a “Super Region”.

 

NELSON and Veenendaal Cave, Inc. Join Operations

FOCUSING ON THE CLOUD AND BEYOND

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Fieldglass commissioned NELSON to redesign space with a focus on the creation of a more collaborative work environment allowing for a more efficient workflow.

Fieldglass Inc

CREATING new office design

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Amidst a transitional time period, the Philadelphia Convention and Visitors Bureau commissioned NELSON to design an open, flexible, cutting-edge work environment for their team. 

Philadelphia Convention and Visitors Bureau