Sportradar

Office
Minneapolis, MN
Sportradar
Sportradar provides innovative sports statistics and content for 40+ sports, 800+ leagues, and 200,000+ events across the broad spectrum of technology platforms. This innovative and fast paced company is growing rapidly and thus had outgrown their previous site. During their site tours and analysis phase, Sportradar encountered NELSON and liked several previous projects NELSON had completed within the downtown market. They asked NELSON to join their team and processes near the end of the building analysis phase in order to provide direct comment in regards to the planning completed to date and thus provide direction as the final schematic design, design development and final construction documents for their new offices at 5th Street Towers.
 
In working with Sportradar and the final design for their space, NELSON worked to amplify their current brand and incorporate imagery and common visuals from the sports world into their space.  The integration of basketball court flooring at their entry, the golf green within the reception area, the football field grid at the conference room floor and the basketball court at their enlarged internal hub help to create excitement and connection for their staff.  
 
NELSON also worked with Sportradar to formulate and finalize new furniture typicals for their private office, conference rooms, manager and open office workstations. NELSON led them through the financial implications of various typicals and types of work environments and helped them to finalize on the benching approach utilized throughout their open office areas. Final fabric, finishes and upholstery all worked together to create the final energetic and sports-oriented design.

CREATING innovative design

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Creating NEw Opportunities

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NELSON announced its intent to launch TAMI (Technology, Advertising & Media, and Information Business) Practice Area. 

 

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creating design that "takes off" 

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