LaSalle Plaza

LaSalle Plaza
LaSalle Plaza

Zeller Realty Corporation believes in the phrase ”Build it, and they will come.” That was the strategy for the marketing and re-positioning of LaSalle Plaza located in Minneapolis, MN.  By purposefully differentiating their building brand from the surrounding corporate towers, the Zeller Realty team hoped to attract more retail vendor showroom tenants that cater to LaSalle Plaza’s neighbor—Target Headquarters.

To achieve their goal, Zeller asked NELSON to create a look that was fresh, unique and subtly attractive to the various retail vendors while still maintaining a strong corporate appeal. NELSON’s response incorporated continuity, repetition and color recognition into a simple and respectful concept. NELSON created a new patterned custom carpet that was properly scaled and engineered to handle one of the longest and busiest skyways in Minneapolis. Subtle hues of gray, black and cream were blended within a structural block to add interest without being visually predominant. These structural blocks were then punctuated by various scaled “Target Red” lines that run the full length of the skyway.

Additional improvements were achieved by focusing on the plantscape. NELSON worked with the chosen plantscape vendor to assure that subtle traces of the branding red were utilized throughout the space in innovative displays. Plants were utilized selectively giving way to fresh contemporary arrangements. Renovations continued to the tenant floors with a newly architecturally integrated elevator lobby design complete with new custom tenant signage.

NELSON’s strategy, set forth at the onset of this project, was extremely successful in helping Zeller Realty attain 12 new vendor showrooms encompassing approximately 48,000 RSF. 

FOCUSING ON TAMI Solutions

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NELSON announced its intent to launch TAMI (Technology, Advertising & Media, and Information Business) Practice Area. 

 

FOCUSING on music and design

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Looking for a fresh new concept that not only captured elements of the music industry but also the city of Minneapolis, Pandora Internet Radio turned to NELSON to provide interior design services for the renovation of their existing office in the IDS Tower.

 

creating design that "takes off" 

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Gogo commissioned NELSON to create a final workplace solution that would allow for aggressive growth and flexibility while considering new ways of working in a collaborative space.

 

Gogo

CREATING new office design

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Amidst a transitional time period, the Philadelphia Convention and Visitors Bureau commissioned NELSON to design an open, flexible, cutting-edge work environment for their team. 

Philadelphia Convention and Visitors Bureau

FOCUSING ON WORKPLACE DESIGN SOLUTIONS

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NELSON and Veenendaal Cave, Inc. Officially Join Operations, establish the Southeastearn USA as a “Super Region”.

 

NELSON and Veenendaal Cave, Inc. Join Operations

FOCUSING ON THE CLOUD AND BEYOND

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Fieldglass commissioned NELSON to redesign space with a focus on the creation of a more collaborative work environment allowing for a more efficient workflow.

Fieldglass Inc