Invest Atlanta

Atlanta, GA
Invest Atlanta

Invest Atlanta, formally Atlanta Development Authority, decided to relocate from their loft-style Underground Atlanta location to the Georgia Pacific Building in hopes of creating a new space that would function as a true globally competitive economic development agency like those in London and Dubai. As part of this initiative and prior to the design of their new space, Atlanta Development Authority rebranded itself as Invest Atlanta. New corporate colors and the fractal shapes featured in the new logo are evident in design elements throughout the space.

Given the new office space is on the 29th floor, right in the center of the city, the planning concept immediately became about how to leverage the spectacular views that the building offered to help showcase the city and sell Invest Atlanta’s story. With this in mind, the design team planned a majority of the offices in the interior of the building, allowing for full window views on all sides of the office space and the introduction of the tour path along the perimeter (marked by a green stripe and accent lighting) that Invest Atlanta now uses to tour potential investors and partner organizations while showing off Atlanta at the same time.

The design team also faced a myriad of other challenges on this project including a stringent budget and unique existing conditions in the building, specifically the ceiling and mechanical systems.

CREATING innovative design

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Capital One selected NELSON to help them design their Rolling Meadows location. The NELSON team worked with Capital One’s Design Team and Key Leaders to create their vision of an urban chic work environment.



Creating NEw Opportunities

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Effective November 1, 2016, AAI Design has merged operations with NELSON. The fourth merger on the west coast for NELSON, this deal brings the regional count to over 80 and brings the total number of west coast offices to five.



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NELSON announced its intent to launch TAMI (Technology, Advertising & Media, and Information Business) Practice Area. 


FOCUSING on music and design

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Looking for a fresh new concept that not only captured elements of the music industry but also the city of Minneapolis, Pandora Internet Radio turned to NELSON to provide interior design services for the renovation of their existing office in the IDS Tower.


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NELSON and Veenendaal Cave, Inc. Officially Join Operations, establish the Southeastearn USA as a “Super Region”.


NELSON and Veenendaal Cave, Inc. Join Operations


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Fieldglass commissioned NELSON to redesign space with a focus on the creation of a more collaborative work environment allowing for a more efficient workflow.

Fieldglass Inc


creating design that "takes off" 

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Gogo commissioned NELSON to create a final workplace solution that would allow for aggressive growth and flexibility while considering new ways of working in a collaborative space.