Haworth Marketing + Media
NELSON partnered with Haworth Marketing + Media in Minneapolis, MN for the design of their 28,000 SF headquarters. NELSON’s team assisted the firm in creating an environment that is an extension of their culture and mission while focusing on three key drivers: budget, creativity and a transformational, eclectic aesthetic. The workspace consists of a two-floor occupancy with a connecting stair. Graphics are essential to the new design solution and reflect the Haworth brand personality. Custom designs incorporating newspapers, magazine covers, social media, TV, and radio are integrated into the space as a homage to their industry and the various media outlets with which the Haworth team engages.