Greenfield Natural Kitchen

Minneapolis, MN
Greenfield Natural Kitchen

Greenfield Natural Kitchen is a restaurant located in downtown Minneapolis. Promoting the motto of, “Good. By Nature,” Greenfield takes pride in its focus of honest sourcing, incredible quality, and pronounceable ingredients. The restaurant aims to deliver food that is always good, fresh, and real to its loyal customers.

Greenfield first came to NELSON in 2014 to apply minor finishes and recommend changes to an existing deli space called D. Brian’s located on the skyway level of downtown. However, during this process, it became apparent to the client as well as NELSON that a brand and restaurant refresh were in order to better reflect the authenticity of the restaurant’s healthy food and impeccable service. The NELSON Team made design suggestions to create a sleeker, more classic environment that allowed the food to be the focus of the restaurant. From this, the concept of Greenfield Natural Kitchen was born.

A pleasant challenge that arose during the project was the overall change in concept while adhering to the strict deadline. Once the client understood the complexity and importance of the task at hand, they adjusted the delivery date accordingly to support the work that needed to be completed. As Greenfield’s brand shifted, the client presented changes that the NELSON Team addressed in a timely, fashionable manner.

Since the completion of the project, Greenfield Natural Kitchen has become an all natural hot spot that serves only healthy food and drink options and uses only recyclable or decomposable products. The end result is an aesthetically pleasing restaurant with better functionality that represents the franchise’s brand and vision.

CREATING innovative design

To experience more, click HERE.

Capital One selected NELSON to help them design their Rolling Meadows location. The NELSON team worked with Capital One’s Design Team and Key Leaders to create their vision of an urban chic work environment.



Creating NEw Opportunities

To experience more, click HERE.

Effective November 1, 2016, AAI Design has merged operations with NELSON. The fourth merger on the west coast for NELSON, this deal brings the regional count to over 80 and brings the total number of west coast offices to five.



To experience more, click HERE.

NELSON announced its intent to launch TAMI (Technology, Advertising & Media, and Information Business) Practice Area. 


FOCUSING on music and design

To experience more, click HERE.

Looking for a fresh new concept that not only captured elements of the music industry but also the city of Minneapolis, Pandora Internet Radio turned to NELSON to provide interior design services for the renovation of their existing office in the IDS Tower.


To experience more, click HERE.

NELSON and Veenendaal Cave, Inc. Officially Join Operations, establish the Southeastearn USA as a “Super Region”.


NELSON and Veenendaal Cave, Inc. Join Operations


To experience more, click HERE.

Fieldglass commissioned NELSON to redesign space with a focus on the creation of a more collaborative work environment allowing for a more efficient workflow.

Fieldglass Inc


creating design that "takes off" 

To experience more, click HERE.

Gogo commissioned NELSON to create a final workplace solution that would allow for aggressive growth and flexibility while considering new ways of working in a collaborative space.