The goal of this global digital advertising agency was to create a space promoting their culture of combining technology and creativity avoiding looking like a typical commercial office space.
The space embodies collaboration, experimentation and innovation as a “Warehouse of Ideas”, a factory producing creativity in a warehouse that is also distinctly Chicago. This concept became the metaphor for Digitas.
The office is planned for informal gathering and impromptu brainstorming. Spaces are multi-functional, blurring the barriers between work and play and inspire unconventional thinking. Technology is woven into the design through wireless connectivity, presentation areas and a/v editing suites.
The materials salvaged from Chicago factories and warehouses achieves the desired aesthetic dodging the image of a traditional office. Reclaimed wooden pallets become walls, urban graffiti accents the space, the lunchroom is fabricated from a shipping container slated for the scrapyard, wooden wire spools are used as tables, furniture is made from turn-of-the-century barn wood and repurposed warehouse windows create interior light wells.