When Conway MacKenzie made the decision to relocate from their suburban office to 1075 Peachtree, they wanted their new workspace to reflect the change in scenery. They promptly engaged VeenendaalCave, A NELSON Company to help them meet these objectives. Conway Mackenzie, a financial consulting firm, desired for the new urban office to appeal to their clientele, which is predominately male, and introduce new innovative ways for them to do business. This carved a clear direction for the look and feel of the space: a masculine, sophisticated and tailored palette utilizing traditional materials (woods, leathers, suede, stones) in a modern, clean application.
After analyzing the way they worked, it was apparent that there were distinct and separate client and employee-facing areas. Because of this, the planning concept immediately became about the client experience and organizing space in a way that would enable privacy when necessary, but also allow for flexibility and varying levels of formality. The lounge is one example of where this concept was implemented, being able to serve as the reception waiting area, an entertaining space for larger gatherings, or for informal meeting and working space depending on the need.
Integration of technology was also important to the client so attention was given to custom millwork details, particularly at the media wall in the lounge, that were designed to neatly conceal the IT infrastructure necessary to support the ways Conway MacKenzie does business on a daily basis.