Comcast Spotlight first came to NELSON in 2012 with the idea of developing a branding standard that could be used throughout their Southeast offices. The standard that was cultivated has since been applied to a range of office sizes, budgets, and office cultures to create brand continuity between each location. Additionally, Comcast enlisted NELSON to design their 25,000 SF Southeast headquarters to be the flagship for their new branding efforts. As this new model was rolled out across the network, the West Palm Beach office design was featured as one of the Top 10 Coolest Offices to Work In for West Palm Beach! Moving the initiative forward, we brainstormed with the Comcast Pittsburg office to develop a cutting-edge brand that steps outside of the standard Comcast scheme, applying a new vision for invigorated colors and visually pleasing textures that enhanced their brand experience. As we partner with each local Comcast group, we join forces to incorporate the local culture and community into a cohesive end product that marries seamlessly with the Comcast Spotlight national brand.