BlueShore Financial, a Canadian full-service financial institution, desired a financial center and headquarters that would provide their unique “financial spa” environment on a larger scale for all operations staff, clients, and community. The goal was to wow its board of directors with its efficiency, productivity, and ability to target affluent and wealthy clientele. BlueShore turned to NELSON to help locate a site and then work with a local developer in a mixed use development. The result was a unique and engaging 60,000 square foot headquarters that encourages clients and staff to “live the brand.”
Additionally, the Team provided BlueShore Financial with a new retail branch model that creates a distinctive experience for visitors. The design team developed a new concept for a hospitality-style of service that links physical wellbeing to financial wellbeing. The result is an environment more akin to a tailored West Coast spa.
Architect of Record: Atelier Pacific Architecture Inc.
Director of Photography: Karl Herrmann, C.S.C.