Top 5 Trends Within TAMI Companies
In January, we at NELSON introduced our new practice area, TAMI (Technology, Advertising, Media and Information Business) after observing the impact TAMI companies have had on real estate markets across the county. Responding to technological advances, TAMI companies are not only converging in workstyle and space requirements, but disruptive innovation in their respective industries. With TAMI design leaders located in major metropolitan areas across the country, our NELSON Teammates are able to provide tangible workplace results that capture both the clients' needs and industry expectations. Forty years of experience working with TAMI clients reveal the following top five following trends we are noticing.
1. Technology companies and media companies share many of the same characteristics. Both industries are focusing more on creativity and technology integration into their workplace design. Their workplaces are arranged to attract the same type of ideal employee: highly creative individuals that support and encourage a collaborative environment and desires flexibility in their workspace. A creative workspace says risk taking is welcomed here and we support this type of thinking.
2. TAMI companies are reshaping the tenant markets in major metropolitan cities. TAMI companies represent the fastest growing real estate markets across the country and they are looking for atypical spaces. For example, in New York, TAMI spaces account for over a quarter of top 10 leases with many of them occupying smaller to mid-sized offices. Lofts, converted spaces and adaptive reuse buildings tend to be the most sought-after spaces. TAMI companies also like to be surrounded by other TAMI companies. Entire neighborhoods start to shift quickly once TAMI companies start to move in.
3. TAMI companies have a different workstyle. They prioritize exploration spaces: from open collaborative spaces, maker spaces, thinker spaces, play spaces and respite spaces where employees can brainstorm, refresh, and create. A 1:1 seating assignment is not always needed and allows for more powerful mash ups, less silos, and focuses on the team.
4. Our Designers understand that for TAMI companies, one-size-doesn’t fit all nor does it need to. Keeping with the need and priority for flexibility in work styles, TAMI offices incorporate a variety of different workstations and furniture styles that allow people to work in the way that is best for them. Open, collaborative spaces are balanced with phone booth and head’s down spaces and even quiet zones. Height variety in furniture and user control encourage wellness and choice within the community of workspace.
5. TAMI Companies see their workspaces as an extension of their brand and beyond as a backbone for their culture to thrive. For companies like Gogo, Google, and fame*, their brand is incorporated into every part their space. From bold brand colors, to furnishing representative of their industry, TAMI companies understand the role the workplace plays in spreading the organization’s mission. They see what’s beyond the logo, and value telling the story of not only the company and its clients but of its people that are there creating every day.
There’s no doubt that TAMI companies are having a profound impact on real estate markets. As these companies continue to evolve and converge the influence that they have on workplace design will also change. While they share many of the same characteristics, one size will never fit all. For designers, architects and brokers alike, it is important that they understand and monitor the trends happening within these companies and adapt their service offerings to best serve them. Have you noticed trends within the TAMI practice area? Share them with us on our LinkedIn Page!
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