On-Demand Flex Meeting Space

May 19
On-Demand Flex Meeting Space

NELSON’s Hospitality Practice showcased its concept of “On-Demand Flex Meeting Space” at HI Connect 2015, the national hospitality trade show, in Nashville, TN from March 25-27. This design concept addressed the needs of those who are part of the decentralized, dispersed, and increasingly untethered, modern mobile workforce. These individuals require the flexibility to be able to work and connect from any location at any time.

The team of Antonino Donato, Director of Hospitality Practice, David Stone, Design Director, Lauren Perich, Interior Designer, and Hisham El Bassiouni, Junior Designer collaborated on the design and represented NELSON this year’s HI Connect, the event’s fourth iteration.

CLICK HERE for a detailed description of NELSON's "On-Demand Flex Meeting Space" vignette!

Additionally, we caught up with Antonino to recap the experience.


Question: What was it like to see all the design plans brought to life?

Answer: It was amazing. Dozens of these vignettes were all built in just a matter of days.  Massive in scale, over 100,000 square feet, it transformed a space previously occupied by a Macy’s department store.  There were smaller vignettes like guest bathrooms, typical vignettes at about 400 square feet for guestrooms and the like, and even public space vignettes at over 2,000 square feet that housed everything from a complete M Club lounge designed by Marriott, multiple lobby and lounge spaces all with functioning bars serving drinks the entire show.  There was even a functioning restaurant with food service ordered through a tablet app and live music.


Question: What were some impressions that the “On-Demand Flex Meeting Space” concept received?

Answer: The most telling response was not what people said but how they were immediately drawn to it as a comfortable place to work and meet.  Every time we returned to the space we found people using it as intended without any explanation necessary. Be it gathering at the table for a work session and at the lounge seating for conversation, a single person getting comfortable reading in the chair and ottoman, or perched on the edge of a stool at the work counter sending a text.


Question: What types of buildings and spaces do you see the concept being applied to?

Answer: This would be a great concept for almost any small break-out meeting space or flexible work space; a comfortable and inviting coffee shop feel.  The right workspace is the one that drives productivity, is tailored to you and your needs at that time, and makes the work a little more enjoyable. A space like this is very adaptive in nature, whether people need a collaborative workplace on the fly or just productive surroundings for a team meeting. 


Question: Did any firms or vendors partner in producing the showroom?

Answer: We had a number of partners and contributors without which it would just not have been possible.  We were excited to have Dauphin join us in this vignette as our furniture partner; we found their product offering well suited to the functional and aesthetic needs we were trying to achieve.  The relationship was a true collaboration of manufacturer and design team.  Other partners included Interface Hospitality who provided the nature inspired plank carpet tile flooring, MDC the linen herringbone wallcovering, TileBar the gold stone tile accent wall, NDI the greenery including hanging succulent terrariums and a moss wall, Legrand Adorn collection devices, and RCA provided the 42” smart TV.  Other contributors included Maharam and Camira fabrics, Perlick beverage systems, and Exposure/Cerno Lighting.


To find out more about “On-Demand Flex Meeting Spaces” and NELSON’s Hospitality Practice, please contact Antonino Donato, Director of Hospitality Practice at NELSON 617.751.5882 ADonato@NELSONonline.com.

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