NELSON Wins Starnet Grand Prize
The classic 32 story LaSalle Plaza Tower is situated in the heart of the Minneapolis, MN business and downtown entertainment district. The LaSalle Plaza skyway system is one of the largest in Minneapolis. It serves as a critical artery for those who work, visit or play. It connects an array of retailers, renowned historic theaters, trendy restaurants, hip bars and office towers with their connecting sky-bridges. The owner's vision, as conveyed to the architectural design team at NELSON, was one of movement, color, energy and revitalization.
NELSON needed to respect the building architecture while recognizing the need to energize and more truly align the restaurant, theater and retail tenants. Taking cues from architectural elements and patterns found within the building, NELSON made the owner’s vision a reality, piece by piece. The use of colorful repetitive forms and exaggerated imagery punctuate the sleek black Tandus Endhara II field carpet and exude an exciting energy that leads visitors throughout the skyway/plaza and helps to bring the landmark building back to life.
In addition to being the "best in show" grand prize winner, this project also won Gold in Hospitality, Public Spaces and Silver for Unique Installation. The project is featured on the cover of Floor Focus magazine's June 2013 issue.
Director, Retail Practices
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