Laura Plymette Reflects on SMPS Proposal Roundtable

March 16
Laura Plymette Director of Marketing at NELSON
Laura Plymette, Director of Marketing at NELSON

What does the process of creating attention-grabbing proposals entail, and are there any challenges that exist? We caught up with Laura Plymette, Director of Marketing at NELSON to discuss her recent participation at the Society for Marketing Professional Services (SMPS) Proposal Coordinator Round Table. The SMPS Proposal Roundtable presented the opportunity to discuss the processes, obstacles, and experiences related to proposal development and composition with other members of the AEC proposal development community. Here's what Laura had to say.

Question: What was the objective of the event?

Answer: The objective was to get together a group of industry peers and have an open and honest discussion about the challenges of putting together eye-catching, attention-grabbing proposals. It was a really great event because it allowed us to take a step out of the vacuum we all operate in and gain insight into the common issues we all share. SMPS provides a great forum for this.

Question: Who participated in the roundtable?

Answer: The roundtable was a mix of marketing, proposal, and business development coordinators, assistants, managers, and directors.

Question: What were some of the takeaways about NELSON’s approach?

Answer: Fortunately, we received a lot of positive feedback! Those familiar with NELSON marketing work pointed out how it we’ve really “stepped it up” over the past six months or so. We know we have areas we want to improve, but it’s great to have confirmation that we’re on the right track, and that our improvements and pushes forward are well received. 

Question: Were there any reoccurring themes present throughout the various participants’ collateral?

Answer: It definitely reinforced how important quality is across the board – quality message, quality graphics, quality materials, quality photography. This applies to our entire industry, no matter the niche.


For more information about this event, please contact Laura at


NELSON Insights

CREATING New Solutions

To experience more, click HERE.

Tactix retained NELSON to provide interior design services for their new location in Center City Philadelphia. The team worked closely with executives to develop new design solutions to fit their needs.



To experience more, click HERE.

Fieldglass commissioned NELSON to redesign space with a focus on the creation of a more collaborative work environment allowing for a more efficient workflow.

Fieldglass Inc

CREATING innovative design

To experience more, click HERE.

Capital One selected NELSON to help them design their Rolling Meadows location. The NELSON team worked with Capital One’s Design Team and Key Leaders to create their vision of an urban chic work environment.



Creating NEw Opportunities

To experience more, click HERE.

Effective November 1, 2016, AAI Design has merged operations with NELSON. The fourth merger on the west coast for NELSON, this deal brings the regional count to over 80 and brings the total number of west coast offices to five.



To experience more, click HERE.

NELSON announced its intent to launch TAMI (Technology, Advertising & Media, and Information Business) Practice Area. 


FOCUSING on music and design

To experience more, click HERE.

Looking for a fresh new concept that not only captured elements of the music industry but also the city of Minneapolis, Pandora Internet Radio turned to NELSON to provide interior design services for the renovation of their existing office in the IDS Tower.


creating design that "takes off" 

To experience more, click HERE.

Gogo commissioned NELSON to create a final workplace solution that would allow for aggressive growth and flexibility while considering new ways of working in a collaborative space.




To experience more, click HERE.

NELSON and Veenendaal Cave, Inc. Officially Join Operations, establish the Southeastearn USA as a “Super Region”.


NELSON and Veenendaal Cave, Inc. Join Operations