How Social Media Impacts Design

March 16
How Social Media Impacts Design

We all can agree that technology has greatly affected the way we work. The days of handwritten requests, oversized portfolios, and piling stacks of physical documents are long gone. Laptops, tablets, and smart phones have replaced pens and papers. Renderings are done solely through computer apps, and social media has become an acceptable way to communicate information and ideas. Ringing true in the realm of interiors, this notion explains the many ways that designers are conducting their current workloads.

Take for example the design story of The Tie Bar. Tucked away in an industrial loft in Chicago’s Fulton Market, the offices of this popular retailer are warm, expressively urban, and reminiscent of a men’s club. However, it wasn’t always this way. After deciding on a big move, The Tie Bar retained the services of NELSON to design their vintage brick-and-timber style location, making it more representative of their brand. They sought a hip space that would not only house employees but would also act as a way to showcase their bright and colorful line of men’s accessories.

Rather than sticking with just traditional-styled meetings to complete the visioning sessions, the team worked virtually using the social media site, Pinterest, to develop the design concept. NELSON teammates and executive members of The Tie Bar team pinned their ideas to various boards to accurately depict their vision. From there, the NELSON team developed multiple design charrettes, presenting them in-person as a way for the client to see and feel the fabrics, patterns, and designs.

After productive back-and-forth online conversation and necessary face-to-face meetings, the team decided upon what are now the completed offices of The Tie Bar. Through the use of social media and in-person meetings, a 6,000 square foot loft was transformed into a fun, practical environment with different compartments for various working styles. The casual yet industrial feel layered throughout the loft presents employees with an opportune space to both work and play. The final outcome is a true depiction of how technology and social media are greatly impacting the working world today.

NELSON Insights

CREATING New Solutions

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Tactix retained NELSON to provide interior design services for their new location in Center City Philadelphia. The team worked closely with executives to develop new design solutions to fit their needs.



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Fieldglass commissioned NELSON to redesign space with a focus on the creation of a more collaborative work environment allowing for a more efficient workflow.

Fieldglass Inc

CREATING innovative design

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Capital One selected NELSON to help them design their Rolling Meadows location. The NELSON team worked with Capital One’s Design Team and Key Leaders to create their vision of an urban chic work environment.



Creating NEw Opportunities

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Effective November 1, 2016, AAI Design has merged operations with NELSON. The fourth merger on the west coast for NELSON, this deal brings the regional count to over 80 and brings the total number of west coast offices to five.



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NELSON announced its intent to launch TAMI (Technology, Advertising & Media, and Information Business) Practice Area. 


FOCUSING on music and design

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Looking for a fresh new concept that not only captured elements of the music industry but also the city of Minneapolis, Pandora Internet Radio turned to NELSON to provide interior design services for the renovation of their existing office in the IDS Tower.


creating design that "takes off" 

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Gogo commissioned NELSON to create a final workplace solution that would allow for aggressive growth and flexibility while considering new ways of working in a collaborative space.




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NELSON and Veenendaal Cave, Inc. Officially Join Operations, establish the Southeastearn USA as a “Super Region”.


NELSON and Veenendaal Cave, Inc. Join Operations