How Social Media Impacts Design

March 16
How Social Media Impacts Design

We all can agree that technology has greatly affected the way we work. The days of handwritten requests, oversized portfolios, and piling stacks of physical documents are long gone. Laptops, tablets, and smart phones have replaced pens and papers. Renderings are done solely through computer apps, and social media has become an acceptable way to communicate information and ideas. Ringing true in the realm of interiors, this notion explains the many ways that designers are conducting their current workloads.

Take for example the design story of The Tie Bar. Tucked away in an industrial loft in Chicago’s Fulton Market, the offices of this popular retailer are warm, expressively urban, and reminiscent of a men’s club. However, it wasn’t always this way. After deciding on a big move, The Tie Bar retained the services of NELSON to design their vintage brick-and-timber style location, making it more representative of their brand. They sought a hip space that would not only house employees but would also act as a way to showcase their bright and colorful line of men’s accessories.

Rather than sticking with just traditional-styled meetings to complete the visioning sessions, the team worked virtually using the social media site, Pinterest, to develop the design concept. NELSON teammates and executive members of The Tie Bar team pinned their ideas to various boards to accurately depict their vision. From there, the NELSON team developed multiple design charrettes, presenting them in-person as a way for the client to see and feel the fabrics, patterns, and designs.

After productive back-and-forth online conversation and necessary face-to-face meetings, the team decided upon what are now the completed offices of The Tie Bar. Through the use of social media and in-person meetings, a 6,000 square foot loft was transformed into a fun, practical environment with different compartments for various working styles. The casual yet industrial feel layered throughout the loft presents employees with an opportune space to both work and play. The final outcome is a true depiction of how technology and social media are greatly impacting the working world today.

NELSON Insights

FOCUSING ON TAMI Solutions

To experience more, click HERE.
 

NELSON announced its intent to launch TAMI (Technology, Advertising & Media, and Information Business) Practice Area. 

 

FOCUSING on music and design

To experience more, click HERE.
 

Looking for a fresh new concept that not only captured elements of the music industry but also the city of Minneapolis, Pandora Internet Radio turned to NELSON to provide interior design services for the renovation of their existing office in the IDS Tower.

 

creating design that "takes off" 

To experience more, click HERE.
 

Gogo commissioned NELSON to create a final workplace solution that would allow for aggressive growth and flexibility while considering new ways of working in a collaborative space.

 

Gogo

CREATING new office design

To experience more, click HERE.
 

Amidst a transitional time period, the Philadelphia Convention and Visitors Bureau commissioned NELSON to design an open, flexible, cutting-edge work environment for their team. 

Philadelphia Convention and Visitors Bureau

FOCUSING ON WORKPLACE DESIGN SOLUTIONS

To experience more, click HERE.
 

NELSON and Veenendaal Cave, Inc. Officially Join Operations, establish the Southeastearn USA as a “Super Region”.

 

NELSON and Veenendaal Cave, Inc. Join Operations

FOCUSING ON THE CLOUD AND BEYOND

To experience more, click HERE.
 

Fieldglass commissioned NELSON to redesign space with a focus on the creation of a more collaborative work environment allowing for a more efficient workflow.

Fieldglass Inc