Green is the New Black – Sustainability and Hotel Asset Value

October 07
Green is the New Black – Sustainability and Hotel Asset Valu...

According to TV and Netflix, orange is the new black...but when it comes to the hospitality industry, it's really green!

In recent years, there has been a serious increase in sustainable expectations, especially in the hotel market sector. Driving this environmentally conscious trend is a multitude of factors; from government regulations to increased utility costs and brand influence to consumer awareness.

The implementation of green initiatives has been and continues to sweep the nation. With numerous regions and industries developing their own green building standards, the need for cohesive environmental recognition has become a must. In response, the U.S. Green Building Council has created the very first LEED® rating system specifically for hotels – the v4 LEED® BD+C: Hospitality. The influence of outside market forces has spurred hotels to embrace sustainability and adopt green building practices that go above and beyond most local regulations.

When it comes to controlling design and construction costs, going green can have significant advantages. There are two key areas of environmentally conscious building design that can directly impact operating costs; reducing energy usage and reducing water consumption. In the realm of hotels, more energy is generally used per person than in other building types. Through a combination of high-performing envelopes, HVAC controls, low energy lighting solutions, energy efficient appliances, low flow fixtures and aerators utility costs can be greatly lowered.

Major hotel franchises have taken notice of the benefits to sustainable design and are joining the cause. In fact, many have begun producing dedicated eco-centric brands tying green practices to brand identity - a move that is drawing more brand-loyal customers every day.

To that end, today’s business and leisure travelers play an important part in the push for environmental design. They feel an obligation to lessen their carbon footprint, driving the need for eco-friendly accommodations.  While central plant and BOH upgrades may have significant weight, guest facing sustainability-conscious upgrades raise the profile and give hotels the most public relations bang for its buck. Specific to green efforts, hotel owners have reported seeing a correlating rise in occupancy rates and RevPAR – a critical metric for profitability.

The benefits of “going green” are undeniable, and significant opportunities exist for hospitality owners and developers to capitalize on sustainability in their new construction or renovation projects. More efficient buildings with lower life-cycle costs, increased brand identity and increased occupancy are all factors for an escalation in property asset value and improved return on investment (ROI).

Are you looking to “go green?” NELSON can work with you to develop strategies that effectively address the unique challenges facing hotel developers. NELSON’s view on sustainable design is integrated in all of our services!

NELSON Insights

CREATING New Solutions

To experience more, click HERE.

Tactix retained NELSON to provide interior design services for their new location in Center City Philadelphia. The team worked closely with executives to develop new design solutions to fit their needs.



To experience more, click HERE.

Fieldglass commissioned NELSON to redesign space with a focus on the creation of a more collaborative work environment allowing for a more efficient workflow.

Fieldglass Inc

CREATING innovative design

To experience more, click HERE.

Capital One selected NELSON to help them design their Rolling Meadows location. The NELSON team worked with Capital One’s Design Team and Key Leaders to create their vision of an urban chic work environment.



Creating NEw Opportunities

To experience more, click HERE.

Effective November 1, 2016, AAI Design has merged operations with NELSON. The fourth merger on the west coast for NELSON, this deal brings the regional count to over 80 and brings the total number of west coast offices to five.



To experience more, click HERE.

NELSON announced its intent to launch TAMI (Technology, Advertising & Media, and Information Business) Practice Area. 


FOCUSING on music and design

To experience more, click HERE.

Looking for a fresh new concept that not only captured elements of the music industry but also the city of Minneapolis, Pandora Internet Radio turned to NELSON to provide interior design services for the renovation of their existing office in the IDS Tower.


creating design that "takes off" 

To experience more, click HERE.

Gogo commissioned NELSON to create a final workplace solution that would allow for aggressive growth and flexibility while considering new ways of working in a collaborative space.




To experience more, click HERE.

NELSON and Veenendaal Cave, Inc. Officially Join Operations, establish the Southeastearn USA as a “Super Region”.


NELSON and Veenendaal Cave, Inc. Join Operations