Designing for What's Next
Customizing a company's message is a task to be handled by the experts – something that Starcom MediaVest Group knows all too well.
As a world-renowned communications group that successfully creates media plans for their clients, Starcom MediaVest Group recognized the importance of an office space that reflects the message and inspires the outside-of-the-box thinking that is necessary to achieve their clients’current and future goals. NELSON knew translating their message into a physical, branded space was the way to go.
The result was open space office that immediately conveys the company’s culture and vision of shaping the future through meaningful human experiences.
To achieve this, NELSON provided design services that fostered the creativity desired for their existing Downtown Chicago location. Large collaboration rooms called “Ideation Zones”were created for brainstorming future communications, focusing on “what’s next.”For decompressing, relaxing between meetings or simply testing out the newest technologies, "Energy Rooms" were incorporated into the design to further the process of creating Starcom's media plans.
Distinct colorful graphics fit for the company’s overall tone were added. An ever changing art program was incorporated throughout in order to allow the company to make subtle, yet impactful changes to match the brand and change the message as it continues to grow and evolve, focusing on what’s next. Existing architecture was repurposed to maintain environmental consciousness while utilizing less raw materials.
Thanks to their newly branded and collaboration focused office by NELSON, Starcom Media Vest Group continues to provide their clients with the innovative messaging they desire through each unique human experience.
Principal, Senior Project Director
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