Capturing Regionalism in Design

August 26
Capturing Regionalism in Design

In an atmosphere of constant evolution, it becomes more important than ever to preserve a sense of place identity. Movements toward a more culturally and environmentally responsive architecture are now taking place. Hotel brands are responding to this need in attempts to connect back to their city’s history with an emphasis on community interaction.

Architects are encouraged to embrace regionalism and cultural building traditions, looking to vernacular forms and local conditions for their inspiration. Unique building techniques and homegrown materials create order within a space and help develop the overall tone or character of a project, providing a genuine experience. 

This continuous emphasis on regionalism also extends to interior design. Showcasing local art and craftsmanship in a design can add a personal touch to a property while helping to define a hotel brand and promote local talent. New introductions of contemporary, boutique-style brand hotels to the U.S. market will feature "museum quality art," from each city's artists.

For hospitality companies, a strong brand identity can be its most valuable asset. Brands provide value to guests by promising a uniform standard of deliverable quality. A successful balance between consistency and distinctiveness must be found in order to allow each hotel to develop a distinct personality and embrace the culture of its market, enhancing the overall brand vision.

NELSON Insights

CREATING innovative design

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Capital One selected NELSON to help them design their Rolling Meadows location. The NELSON team worked with Capital One’s Design Team and Key Leaders to create their vision of an urban chic work environment.



Creating NEw Opportunities

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Effective November 1, 2016, AAI Design has merged operations with NELSON. The fourth merger on the west coast for NELSON, this deal brings the regional count to over 80 and brings the total number of west coast offices to five.



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NELSON announced its intent to launch TAMI (Technology, Advertising & Media, and Information Business) Practice Area. 


FOCUSING on music and design

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Looking for a fresh new concept that not only captured elements of the music industry but also the city of Minneapolis, Pandora Internet Radio turned to NELSON to provide interior design services for the renovation of their existing office in the IDS Tower.


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NELSON and Veenendaal Cave, Inc. Officially Join Operations, establish the Southeastearn USA as a “Super Region”.


NELSON and Veenendaal Cave, Inc. Join Operations


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Fieldglass commissioned NELSON to redesign space with a focus on the creation of a more collaborative work environment allowing for a more efficient workflow.

Fieldglass Inc


creating design that "takes off" 

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Gogo commissioned NELSON to create a final workplace solution that would allow for aggressive growth and flexibility while considering new ways of working in a collaborative space.