Capturing Regionalism in Design

August 26
Capturing Regionalism in Design

In an atmosphere of constant evolution, it becomes more important than ever to preserve a sense of place identity. Movements toward a more culturally and environmentally responsive architecture are now taking place. Hotel brands are responding to this need in attempts to connect back to their city’s history with an emphasis on community interaction.

Architects are encouraged to embrace regionalism and cultural building traditions, looking to vernacular forms and local conditions for their inspiration. Unique building techniques and homegrown materials create order within a space and help develop the overall tone or character of a project, providing a genuine experience. 

This continuous emphasis on regionalism also extends to interior design. Showcasing local art and craftsmanship in a design can add a personal touch to a property while helping to define a hotel brand and promote local talent. New introductions of contemporary, boutique-style brand hotels to the U.S. market will feature "museum quality art," from each city's artists.

For hospitality companies, a strong brand identity can be its most valuable asset. Brands provide value to guests by promising a uniform standard of deliverable quality. A successful balance between consistency and distinctiveness must be found in order to allow each hotel to develop a distinct personality and embrace the culture of its market, enhancing the overall brand vision.

NELSON Insights

FOCUSING on doing good deeds  

To experience more, click HERE.
 

Core to NELSON’s mission is our commitment to partnering with the communities where we work and live to sustain them, as well as creating positive change through civic engagement and socially responsible behavior.

FOCUSING on Architecture in healthcare design  

To experience more, click HERE.
 

In a move that will significantly expand architectural services in the southeast, global architecture, design, and consulting services firm, NELSON, is merging operations with Miami-based architecture firm, MGE Architects. The deal is effective immediately.

FOCUSING ON Design From the Outside In 

To experience more, click HERE.
 

In a move that will take them from a nationally recognized interior design firm to a true full-service architecture and design firm, NELSON, Cope Linder Architects, and KA Architecture will merge operations effective June 1, 2017.

FOCUSING ON DESIGN FROM THE OUTSIDE IN 

To experience more, click HERE.
 

In a move that will take them from a nationally recognized interior design firm to a true full-service architecture and design firm, NELSON, Cope Linder Architects, and KA Architecture will merge operations effective June 1, 2017.

FOCUSING ON Cloud-Based DatA

To experience more, click HERE.
 

To stand out from competitors, attract and retain top talent, and reflect their culture, cloud-based data company, Civis Analytics, retained NELSON to design their new 29,000 SF space.

CREATING New Solutions

To experience more, click HERE.
 

Tactix retained NELSON to provide interior design services for their new location in Center City Philadelphia. The team worked closely with executives to develop new design solutions to fit their needs.

 
 

CREATING innovative design

To experience more, click HERE.
 

Capital One selected NELSON to help them design their Rolling Meadows location. The NELSON team worked with Capital One’s Design Team and Key Leaders to create their vision of an urban chic work environment.

 

 

FOCUSING ON TAMI Solutions

To experience more, click HERE.
 

NELSON announced its intent to launch TAMI (Technology, Advertising & Media, and Information Business) Practice Area. 

 

FOCUSING on music and design

To experience more, click HERE.
 

Looking for a fresh new concept that not only captured elements of the music industry but also the city of Minneapolis, Pandora Internet Radio turned to NELSON to provide interior design services for the renovation of their existing office in the IDS Tower.